With Natural And Man-Made Disasters, New Farmers Must Learn To Decipher The New Traffic Code

Dense leaves and hidden bees, fragrant wind to keep the beautiful people. This is the second time I've seen this hanging soil-less strawberry planting model, which Gu Xiaoming (legal representative of Zhejiang Green Eagle Agricultural Science and Technology Co., Ltd.) calls the "Sky Strawberry Waterfall". Rows and rows of white planting tanks hanging in the air, red or pink strawberries hanging on the sides, in the green leaves and white flowers in the background looks particularly "sexy", mouth-watering. "If you come during the Spring Festival, the photos will be even more shocking, it's full of strawberries." Saying that, Gu took out his mobile phone and flipped out a few photos to show us, "I took a few myself as a souvenir, it might be hard to see this kind of scene again in this lifetime."

I glanced at the photos and turned over a few keywords in my mind: spring festival, strawberries ...... "Stalled?" I thought of the only reason that could explain this fruitfulness. Normally, the Spring Festival holiday is the peak time for strawberry picking, and I don't usually go around during this time of year, so I was taking my answer with a serious grain of salt. "Yes! From the first to the seventh of the year, it was lagging here. I also made some strawberry brandy." Gu laughed bitterly. "I can't believe it's lagging during the Spring Festival holiday, did people go out travelling?" In search of an answer, my CPU was on fire. Gu Xiaoming this new strawberry garden is located in Hangzhou Linping District Tangqi Village, which is not only the home of the best loquat - "soft stripes of white sand", but also adjacent to the three major plum-appreciation resorts of the south of the Yangtze River in the Chaoshan Scenic Spot, from the centre of Hangzhou is only more than 20 kilometres away, can be described as a strawberry It's a heavenly paradise for strawberry picking gardens.

"My old customers have gone out to play, and my new customers don't know about this place yet, so it's had a big impact." Gu self-examined: "Now look back, is my customer base is not big enough, Linping only how many people, all go all is more than 1 million people, is Hangzhou more than 12 million people have gone? Unrealistic." "What did you find out later?" I also found a strange phenomenon in my hometown before the Spring Festival, the downtown area that should have been bustling became unusually cold and depressed. "It's the epidemic over the past few years that changed the channels through which consumers get their information." Gu said, "Originally we mainly looked at the WeChat circle of friends and public numbers, but now it has turned into brushing Jieyin and Xiaohongshu, and the traffic has shifted to these relatively new social media. I started to engage in live broadcasting on the seventh day of the Chinese New Year, and after three days of broadcasting, the customer traffic came up."

"Do you need to pay?" The first thing that comes to mind is the third-party operation of the platform. Jiaxing's Rainbow Space uses this method, and it is said that it can increase customer traffic by 10%. "No payment, natural traffic." Gu said. On my first day of live broadcasting, there were 7,000 people on the field view. I broadcast to the 4th day started on the link, the day sold 12,000 yuan of tickets, the second day sold 17,000 yuan, the third day sold 27,000 yuan, I dare not sell. Because I did the maths and it was more than I could afford to receive. I was very naïve to think that they would come if they bought them, but in reality ......" "Some of them are actually impulse purchases that you have to return after you buy them." I added with a laugh. I've also just learnt about the concept of "write-off rates" for live streaming from Rainbowspace.

After the first week of live broadcasting, the write-off rate of the tickets was 30%. After that, Gu Xiaoming insisted on live broadcasting for 2 hours every day, talking about his planting mode and planting concept in a serious manner. Compared with the ordinary ground planting mode, this "sky strawberry waterfall" itself is a product to attract traffic. In the new park, there are a total of five steel-framed greenhouses, only the front of the first one using hanging planting mode, the other four are common standing planting mode. "The most interesting customer I've ever met was a northeasterner who swiped my live broadcast as soon as he got off the plane, and then he took a taxi straight here, and I was so touched by what I heard that I gave him a box of strawberries on his way out." Gu said, "So I don't think it's a matter of how many or how few people there are, but the way people get information is different now than it was before, and if you still use those old methods it doesn't make much sense. After we went live, strawberries have been in short supply. The cost of my spread is my mobile phone and two hours of time well!"

"It's still important to learn to change yourself and catch up with the trend of social development." In this regard I also feel deeply, from the decline of the paper media to the rise of WeChat public number, and now the jittery voice, B station, Xiaohongshu, video number ...... you either keep up with the situation, or be ruthlessly eliminated.