What Will Be The Breakthrough For Florists In 2024? ｜Year-End Article

Potted plants market recovered, fresh cut flowers market improved

In 2023, the potted plant market recovered. In analyzing the changes in China's potted flower production and marketing situation in 2023, Yang Tieshun, president of the Potted Plant Branch of the China Flower Association, pointed out that the expansion of the scale of production of potted flowers has slowed down, the same as in the previous year, but in the adjustment of product structure, new product updates, and the broadening of sales channels, the pace has been further accelerated. Potted flower varieties continue to diversify and electrify. On the one hand, new and superior, niche varieties continue to increase; on the other hand, products that are resistant to storage and transportation, easy to pack, and highly standardized continue to emerge.

For example, although the price of longevity flowers continues to be low, new varieties of longevity flowers such as 'Golden Fox' still maintain high prices. In previous years, the import volume of cinnabar was maintained at around 200,000 grains, and after the wax seal cinnabar became popular, the import volume reached millions of grains. The same is true for hydrangeas. After the increase of new varieties, the production of hydrangeas soared, and they have brightened up in potted flowers, fresh flowers, gardens and greening.

The positive trend in the fresh cut flower market was also evident in 2023, with modes such as instant retailing, live banding and community group purchasing continuing to broaden the sales channels for fresh cut flowers.

Promote innovation of self-breeding varieties and strengthen the protection of variety rights

On May 5 this year, the National Forestry and Grassland Bureau and the Ministry of Agriculture and Rural Development jointly issued the "National Flower Industry Development Plan (2022-2035)", which put forward seven development strategies and 11 development priorities. Among them, it highlights "promoting independent innovation in the flower seed industry", "strengthening the construction of the flower germplasm resources protection system", "strengthening the construction of the flower seed industry innovation platform" and so on.

In this regard, Kunming Yang Yuezi Horticulture Co., Ltd. has set an example for the industry, which previously mainly carried out breeding work in the moon, and then rose to prominence in the breeding of hydrangea flowers. At present, the company has applied for 30 new varieties of hydrangea in China, and has been granted 15 new variety rights and 3 new variety rights in the European Union. "Aiming at the market demand for independent research and development has become the core competitiveness of Yang Yueqi.

In response to the phenomenon of variety theft, seedling theft propagation, etc., on February 20 this year, led by Yang Yuezi Company, joint Yunnan Yingmao, Kunming Colorful, Yuxi Diritte, Yunnan Xiluos, Maeang Horticulture (Yunnan), Kunming Hongzhihua Company, etc., jointly initiated the establishment of the Flower Variety R & D and protection of the Union, aimed at enhancing the standardization of the domestic flower breeding industry, the organization of the legalization and the degree of professionalism.

Rural revitalization of the market is vast, "fine-tuning" to find the right position

This year, many practitioners in the flower industry to help revitalize the countryside, choose to return to their hometowns to start their own businesses. Such as after 85 Liu Xiaofei graduated from university back home Rugao founded the "flower Hall of Fame", the flower bonsai business bigger, and continue to absorb the surrounding people to employment.

In 2022, Fujian destined to red agricultural development limited general manager Shen Yanyuan returned to his hometown to start his own business, in Zhao'an County under the village of Zhu Dinghong industrial park, the development of tea cooking stove, strawberry picking experience and other projects, to explore the Zhu Dinghong integration of agriculture, culture and tourism development, drive the villagers to get rich.

There is Xue Yong, in 2019, turned off the operation of the red-hot lamp factory in Guangdong, returned to his hometown of Hangping Town, Pujiang County, Jinhua, Zhejiang Province, to create the Zhejiang Dancer Horticulture Company Limited, the development of 1,200 acres of flower bases, planting more than 70 varieties of imported peonies, creating the most domestic, the hometown into a "net red village.

After 90 years of Jiang Defan working a few years back to his hometown of Longling County, Baoshan City, Yunnan Province, Pingda Township, entrepreneurship for three years to create an annual sales of ten million yuan, the national dendrobium flower e-commerce sales champion of the dazzling results, the base of the workers are neighboring villagers. ......

Entrepreneurs have made achievements, not only because of seizing the policy opportunities, but also because of their operational thinking to follow the market demand. For example, Flower Hall of Fame in the hydroponic plant market segment excellence, is committed to the development, research, "as long as there is water can live" bonsai class, net red class hydroponic plants. And Shen Yanyuan, Xue Yong, Jiang Defan respectively in the field of Zhu Dinghong, peony, dendrobium to find their own advantages and positioning.

Undoubtedly, the breadth and depth of consumer demand for flowers are improving. Correspondingly, whether it is variety selection and breeding, or production and sales links, flower people also began to force the segmentation of the market. "Look up to the sky, head down to do things", to find the needs of the flower market, not only to deep plowing, but also plowing, is expected to become a winner.