What About Nurseries That Have Zero Trade For The Entire Year?This Provincial Association Traveled 44 Times In 2023 And Found These New Directions

All members of the General Assembly, held in Shuyang Blue Timber City, at the meeting summed up the work of the committee in the past year, and the work of this year's deployment of the more than 100 members of the enterprise representatives participated in the General Assembly. It is worth noting that the office of the Ad Hoc Committee made 44 trips this year, not only visiting member units, understanding the situation and making suggestions, but also organizing and planning a number of industry activities, lectures and trainings.

In the work of the ad hoc committee, we have the most intuitive understanding of the industry downturn, Jiangsu, a large and powerful province of nursery practitioners, what adjustments and changes are being made.

Building new competitiveness

In the 2023 annual summary report of the work of the ad hoc committee, the duty director of the ad hoc committee, Wan Zhen Ecological Science and Technology Co Ltd - General Manager of Xiaxi Flower and Tree Market Jin Xudong mentioned that in the future, the core competitiveness of seedling enterprises is not only embodied in the form of products, in addition to following the market to cultivate specialized and special seedlings, should also pay attention to the service ability and cross-border development, including the combination of culture and tourism, under the forest economy, Characteristic forestry and other new forms.

Last year, the committee organized a total of two large-scale industry visits, docking activities, nearly 200 people attended, visited more than ten provincial outstanding enterprises in the new competitiveness to build, providing members with reference. For example, Changzhou Jin Ziwei Greening Engineering Co., Ltd. to create a boutique modeling landscape tree seedlings, suitable for landscape nodes and family yard applications; Nanjing Mai Pu Engineering Construction Co., Ltd. to introduce a new model of integration of forestry and tourism, upgrading its own nursery resources into a forest world; Dongtai City, Tongyuan Seedling Farm not only to create a national oak species center, but also to create the Japanese sweet persimmon orchard, extending the scope of the business, increasing the point of profitability.

Jin Xudong mentioned that these nurseries or take the initiative to adjust, reduce the scale, improve the quality, or the introduction of new business, new models, operational ideas are worth learning. Specialized committee for this development stage of the changing needs, the establishment of the "forest special economic research" and "bonsai modeling tree research", for the attention of the two directions of the members of the enterprise to provide a platform for learning and exchange.

Seedling "touch electricity" to speed up the pace

At the beginning of 2023, the General Office of the Jiangsu Provincial Government issued a "high-quality development of forestry and grass seedling business on the views of", the provisions will focus on supporting the e-commerce economy, seedling travel economy, exhibition economy, forest economy.

Currently, Jiangsu flower products online sales have caught up with the trend of offline, various platforms are booming, but also produced a new batch of focus on the head of the online business, but by the nature of the product, logistics, after-sales and other factors, seedling people want to "touch the electricity", the concerns are inevitably a lot.

In fact, the province has been the layout of the new track. Rugao flower Hall of Fame is so, focusing on hydroponic bonsai cultivation, the company to take the combination of online and offline sales model, the layout of Taobao, Jitterbug, Little Red Book and other online platforms, and through the offline two-dimensional code diversion.

Huang Shujie, the new duty director of the committee, is the general manager of Shuyang International Flower and Tree City. Shuyang is a traditional seedling town and is also famous for its flower and tree e-commerce transactions. Huang Shujie introduced that Shuyang has 4 Taobao towns and 18 Taobao villages, and Shuyang Flower and Tree City is the largest flower and tree e-commerce trading center in Jiangsu.

In Shuyang Flower and Tree City, there are anchors everywhere that are bringing goods - from modeling Luohan Pine to flower border plants, potted plants, bonsai ...... have a special live broadcasting room. In the e-commerce area of Flower and Tree City, the reporter saw that the products sold by professional workers directly packaged, small pieces of goods by couriers directly sent away, the larger size of the arbor is wired on the "carpooling", "call the car" platform, traders or anchors according to the size of the goods to choose logistics, very convenient. Convenient.

In the deployment of 2024 work, Huang Fengjie mentioned that the market demand for high-quality seedlings must exist, each enterprise should be based on their own advantages, do a good job of transformation and upgrading, at the same time, the ad hoc committee will be combined with the industry's development needs, to provide members with more and better services.