The Polish Berry Industry Is Set For Further Growth

Fieldstone, a Polish berry enterprise, focuses on the cultivation of raspberries, blueberries, blackberries, and redcurrants. In particular, it is a leading European producer of bilberries. The company has formulated plans for the development of fruit - growing technologies, improvement of employee skills, and increase in production volume in 2025. Robert Bełdowski and Ewa Kowalska, representing the company, shared their expansion strategies: "We plan to plant raspberries on an additional 7 hectares of land, mainly the Malling Bella variety. However, we will also test new varieties such as Malaika and Serena, which have commercial appeal."

They will also establish a new plantation in central Poland, concentrating on the production of blueberries, redcurrants, especially organic fruits, with an area increase of 35 hectares. In addition, Fieldstone is committed to perfecting the blueberry production process to maintain its position as a leading blueberry producer in Europe. Innovations include the development of bio - fortified blueberries rich in iodine and selenium to address common dietary deficiencies. Driven by the growing consumer demand for fresh and healthy agricultural products, Fieldstone's production indicators have shown an upward trend. The company's export business, especially to major EU markets, accounted for 76% of its product distribution last year. Last year's production included over 1,000 tons of raspberries, 600 tons of cranberries, 200 tons of blueberries, and 100 tons of redcurrants.