The First Scene! 2024 China Small Berry Conference And The First Yunnan Blueberry Conference Successfully Opened Today!

Chief agronomist of Yunnan Provincial Department of Agriculture and Rural Affairs, Ke Bin; Honorary Chairman of Small Berry Branch of China Horticultural Society, Professor Li Yadong of Jilin Agricultural University; Chairman of Small Berry Branch of China Horticultural Society, Professor Wu Lin of Jilin Agricultural University; Director of Fruit Tree Research Institute of Liaoning Province, Vice Chairman of Small Berry Branch of China Horticultural Society, Liu Cheng; Secretary of the Party Committee of Alpine Economy Plants Research Institute of Yunnan Academy of Agricultural Sciences, Woody Leaf; Yunnan Province expert Any Aijun, Director of Blueberry Professional Committee of the Association; Tang Xuedong, Vice Director and Secretary General of Small Berry Branch of Chinese Horticultural Society and Professor of Jilin Agricultural University; Li Yongping, Deputy Director of Yunnan Green Food Development Centre; Lin Zengwei, Deputy Director of Agricultural and Rural Affairs Bureau of Honghe Prefecture; Li Qiang, General Manager of Blueberries of Hundred Fruit Garden Group; and Wan Xiaoji, Senior Vice President of Lenovo Holding Javo Group, etc, were invited to attend the event and delivered speeches.

Many guests gave full affirmation to the achievements of this conference, especially the precise production and marketing docking, the introduction of high-quality industrial chain technology and other aspects, which greatly promoted the further development of Yunnan blueberry industry and had a positive and far-reaching impact on the high-quality sustainable development of China's blueberry industry!

Exhibitors and visitors are also very satisfied with the effect of resource linkage brought by this conference, such as Yang Chenglin, General Manager of Zhuhai True Green Technology Co., Ltd. in Guangxi, who said, "The booth was full, and hundreds of intentional customers were added to WeChat on the spot!"

The conference by the Chinese Horticultural Society Small Berry Branch, Yunnan Academy of Agricultural Sciences, the State Forestry and Grassland Bureau of Small Berry Engineering Technology Research Centre, the National Berry Processing Technology R & D Centre, the National Grape Industry System blueberry germplasm resources identification and new germplasm creation post, Yunnan Provincial Experts Association Blueberry Professional Committee, iFresh Asian fruit will be hosted by China's fruit production and marketing resource base platform, China's cultivation and digital alliance. Digital Union, and was supported by Yunnan Green Food Development Centre, Dehong Agriculture and Rural Affairs Bureau, Honghe State Academy of Agricultural Sciences, and Asian Fruit Society.

The organiser, iFresh Asia Fruit Club, which has operated a number of high-quality activities similar to this conference, is a third-party service platform focusing on global fruit production and marketing docking, founded in 2012, with the group headquartered in Shanghai. Adhering to the mission of "helping farmers increase their income and repaying the country with industry", iFresh provides customers and partners with core values such as branding, channel building, sales volume increase, resource chaining, accurate production and marketing docking, etc. through online and offline integrated series of products and organisations, such as production and marketing resource platforms, media and event exhibitions, and fruit sales.

The platform is supported by the Ministry of Agriculture and 30+ national associations , has penetrated into 600+ fruit-producing cities, counties and districts, accumulated more than 1 million industry fans, more than 200,000 community users, serves 150,000 customers across the whole industry chain, links 110,000 national channels, and realises precise production and marketing docking with over 100 billion output value.

Blueberry is known as the "king of fruits", is a representative of niche high-end fruits, artificial planting was first in 1908, and since then more than 100 years, blueberries from North America to nearly 71 countries in the world. In recent years, under the strong support of the national policy, the rapid development of the industry in Yunnan, the planting area and production continues to increase. Sichuan Daily has praised " domestic blueberries, the best quality from Yunnan production areas, every 10 blueberries have 7 from Yunnan. Mengzi City, Honghe Prefecture, Yunnan Province, has been actively exploring the blueberry industry in recent years, as of November 2023, the city has developed 16,000 acres of facilities, digital high-standard matrix blueberries, with an annual output of 18,000 tonnes and an output value of 1.65 billion yuan.

It is believed that the fruitful results of this conference will further promote the integration of the blueberry industry sector in Yunnan, develop in the direction of blueberry industry chain production and marketing, and help cultivate the construction and upgrading of the whole blueberry industry chain in Yunnan, and high-quality sustainable development.