Major Events In The Flower Industry In 2024

"Ten - Point Flower Policies" Issued in Multiple Regions to Promote the High - quality Development of the Flower Industry To promote the high - quality development of the flower industry, relevant measures have been introduced in many regions. For example, "Ten Measures (for Trial Implementation) to Promote the High - quality Development of the Flower Industry in Chenggong District, Kunming" came into effect on January 1, 2024, with a two - year trial period. Comprising ten items and 16 measures, it focuses on supporting flower - related enterprises in scientific research, trading, etc., covering aspects such as strengthening investment promotion and ensuring industrial space, and provides multiple rewards and subsidies. Another example is "Ten Measures (for Trial Implementation) to Promote the High - quality Development of the Flower Industry in Fengtai District", which was implemented on October 1, 2024, and is valid until December 31, 2025. These ten measures revolve around expanding the industrial scale, cultivating digital transactions, and expanding consumption scenarios, covering content such as expanding the scale of the flower industry. A service guarantee mechanism has also been established to promote the development of the flower industry and create a favorable industrial environment. The "Ten - Point Flower Policies" in various regions are of great significance. Through policy guidance, they optimize the industrial structure, making the flower industry contribute more prominently to the local economy.

#### Promoting Rural Revitalization through the Integration of Three Industries and the Integration of Agriculture and Tourism with the Feature of "One Town, One Product" In 2024, the flower industry belts became more concentrated, and the feature of "one town, one product" became more prominent. Examples include fresh cut flowers in Kunming, Phalaenopsis in Foshan, Anthurium in Guangzhou, peonies in Luoyang, wintersweet in Yanling, chrysanthemums in Kaifeng, Clivia in Anshan, lilies in Lingyuan, cyclamen in Shijiazhuang, peonies in Heze, potted landscapes in Rugao, and rhododendrons in Yongfu. Based on production, various regions organically integrated the gardening and tourism industries, integrating agricultural production, cultural experience, and tourism and leisure, contributing to rural revitalization. For instance, the Yongfu Rhododendron Valley project was newly signed in Yongfu Town, Zhangping City, Fujian Province, with a total investment of 112 million yuan. Wanglin Art Garden, located in Gaoming District, Foshan City, Guangdong Province, received over 10,000 tourists and earned over 1 million yuan during the 8 - day Spring Festival holiday in 2024, becoming a model for the integrated development of agriculture and tourism in South China.

#### Domestic Flowers Accelerate "Going Global", with an Increase in Varieties and Expansion of the Market According to the statistics of the National Forestry and Grassland Administration, China has become the world's largest flower producer. In the first three quarters of 2024, the import and export trade volume of flowers in China exceeded 2 billion yuan. Fresh cut flowers such as roses, calla lilies, and carnations have won the love of more and more foreign consumers. Preserved flower products are also accelerating their "going - global" pace. There are hundreds of production and processing bases for exported preserved flowers in Kunming, Yunnan Province, and the products are exported to more than 50 countries and regions around the world. According to the statistics of the Central Yunnan Customs affiliated to the Kunming Customs, from January to October 2024, the Central Yunnan Customs supervised the export of 2,205 batches of preserved flowers, a year - on - year increase of 1.25 times.

#### The Fresh Cut Flower Markets of Peonies and Lotuses Boomed, Boosting the Flower Economy In the summer of 2024, the fresh cut flower markets of lotuses and peonies were booming. The peony planting area in Heze City, Shandong Province exceeded 50,000 mu, with 90% of them being fresh cut flower varieties. Calculated conservatively at 4 yuan per stem, the output value per mu was nearly 200,000 yuan, and the profit exceeded 100,000 yuan. Fresh cut lotus flowers became a dark horse in the market. Zhejiang Shili Lotus Technology Co., Ltd. had a daily sales volume of up to more than 2,000 stems at its peak, with an annual sales volume of over 2 million yuan. Nanjing Yilianyuan Flower Co., Ltd. launched more than 20 newly - bred fresh cut lotus flower varieties, and the products were in short supply. Behind the booming of fresh cut peonies and lotuses is the transformation of flowers with emotional value from gifts to daily consumer goods, making them the new favorites of young people and white - collar workers, showing a trend of high - end and personalized consumption.

#### The Scale of the Online Market Continues to Expand, and "Price Chaos" Draws Attention E - commerce has become an important channel for driving the sales of fresh cut flowers and potted flowers. Many merchants have started self - operated e - commerce, and the proportion of online sales is increasing. In March 2024, the "Taobao Tmall Fresh Flower and Horticulture Consumption Trend Report" was released, showing that the number of users in the Taobao - based fresh flower and horticulture industry has been increasing for three consecutive years. In the field of Phalaenopsis, there are many e - commerce enterprises with a daily sales volume of over 500,000 yuan, and the live - streaming room of some orchid enterprises has a transaction amount of over 1 million yuan in 2 hours. While the scale continues to expand, "chaos" such as ultra - low - price promotions and high - price speculation have also emerged on online platforms. For example, Spathiphyllum, which had good e - commerce sales in 2023, experienced losses for merchants in 2024 due to extreme price competition. Merchants launched a promotion of "buy five get one free" for Kalanchoe blossfeldiana, and the price of Kalanchoe blossfeldiana, which was originally around 5 - 6 yuan on average, dropped to 3 - 4 yuan. The prices of many other flower varieties have also been repeatedly pushed down in the fierce e - commerce competition. This not only disrupts the product price system but also dampens the enthusiasm of practitioners to introduce foreign varieties and independently select new varieties.