How Many Seedling Enterprises 2024 Did Not Sell A Seedling’, The Market Bleak, They Found These New Directions

2024 spring seedling sales season will be over, for practitioners, this year's market can not be called 'a turnaround'. According to 'China Flower News' reporter understands, part of the main producing areas can be described as bleak, many interviewees said: 'There is no any kind of seedling product performance is bright, the whole is relatively poor.'
At present, most areas of the country very few large-scale greening projects to start, pulling the demand. Although after the past two years of industrial adjustment, has eliminated part of the excess, backward production capacity, but the industry as a whole still shows that supply exceeds demand, some enterprises this year, 'did not sell a seedling'. Price reduction in the main producing areas of various types of seedlings performance is more obvious.

In Jingzhou, Hubei, 15 cm diameter camphor peak price of 800 yuan to 900 yuan, now only 480 yuan to 550 yuan, 12 cm diameter camphor selling price of only 260 yuan to 280 yuan, to sell at this price, seedling farmers basically no profit. In the main origin of Huangshan Luan Anhui Feixi, 15 cm diameter Huangshan Luan on the car price has fallen from the peak of 800 yuan to 1,000 yuan to 300 yuan to 400 yuan.

In the ball seedlings of important origin in Zhejiang Xiaoshan, although the quality of seedlings is increasingly improved, but the price is also declining, part of the nursery ball seedling sales less than 30% of the same period last year. Diameter of 1.8 metres of heather ball, sea tree ball last year sold about 260 yuan, this year fell to 160 yuan to 170 yuan. Diameter of 1.5 metres of chaste tree ball year-on-year prices fell from 170 yuan to about 120 yuan.
Supply municipal, real estate market, the traditional seedling market fell again and again, there are pessimists estimate that even if the market rebound, such seedlings at best market 'flat', it is difficult to go back to the 'peak'.
There are also practitioners in crisis to see the opportunity to explore new paths of industrial development, behind these success stories, some emerging growth points deserve our attention.

First, the agricultural, cultural and tourism integration of the study, education and training, group building and other activities began to prevail. Especially in Beijing, Shanghai and other economically developed areas, many high-quality seedling production bases have become the place of popular science theme education.
For example, the Dayu Scenic Bamboo Garden in Yangzhou City, Jiangsu Province, which has the most varieties of ornamental bamboo gardens in the region north of the Yangtze River, has realised a shift from pure bamboo production to an ecological sightseeing garden since it was built, and has recently welcomed a number of primary and secondary school students to visit the park with interesting projects such as bamboo planting and archery.

At the '2024 Beijing Spring New and Superior Flower Varieties Exhibition and Promotion Meeting and the Ninth Beijing Flower and Tree Spring Flower Show', more than 300 primary school students from the sixth grade of the Shunyi Campus of Zhongguancun Primary School were invited to carry out a unique nature study activity.

Shanghai Chenshan Botanical Garden recently joined forces with 'Health Talk Show' to carry out a 'science open wheat', in a natural environment, sharing interesting health knowledge, to achieve better healing effect. Seedling production units can build on their own strengths and participate in the above projects, breaking the traditional boundaries of the industry and integrating development.
Secondly, parks focus more and more on functionality, emphasising the sense of visiting experience and access. For example, in Changzhou, parent-child parks are growing at a rate of one per month, driving the application of child-friendly plants and children's play facilities. The park has also created plant-themed parent-child interactive projects and launched a wealth of cultural and creative products.
The creation of functional landscapes such as 'silver economy', 'parent-child economy', 'sports park' and 'healing park' may become a new growth point for the industry. This year, various flower exhibitions focusing on the display of edible, medicinal and food flowers, plants and products of great concern, these products are applied to the landscape not only ornamental, but also play a useful role in health.