From Accountant In A State-Owned Enterprise To Ikebana Gold Medal Winner, She Founded A Soft Furnishing Company With A Turnover Of 4 Million Yuan A Year

"I've been happy with flowers for these 19 years, and although I'm almost 50 years old, I still have passion in my heart, and I love and am willing to stick to this career all the time." Zhao Guangying, founder of Chongqing Flower Love Place, said.

Zhao Guangying's customers say she doesn't have the temperament of a businessman. Not like a businessman, but she will be floral soft furnishing business to do a good job, last year's annual turnover reached 4 million yuan. Since May this year, the company has received more than 500,000 yuan of business, she is busy.

Seek a breakthrough into the soft furnishing market
The first time Zhao Guangying was moved by flowers was a bouquet of white roses sent by a friend when she was 18 years old. At that moment, the idea of a flower shop came to her.

In 2000, when she was working as an accountant in Beijing, she would always go to the flower market in her free time and enjoyed the pleasure of flowers, and in 2003, after her maternity leave, she wanted to change to a job that was easy and free and could take care of her children, and the ideal of a flower shop was awakened.

She quit her job to learn floristry and worked in a flower shop to gain experience, and in 2006, determined to start her own business, she opened Flower Lover's Place Flower Shop in a flower market in Chongqing. "I opened the shop in October and got a senior flower arranger certificate in November." Zhao Guangying said. In the 10 years since then, she has opened branches in flower markets and shopping mall shops, but there has been no big breakthrough in performance.

A friend suggested that commercial projects have more and wider application scenarios and require higher comprehensive quality, and if this market is explored, the florist will have the motivation for sustainable development.

Commercial projects test the spatial design and construction capabilities, which is the type of design that Zhao Guangying is most interested in and best at.In 2017, Flower Love Place moved to Chongqing's largest flower market Hongfan Wanghai Flower Metropolis, focusing on developing the design and construction market, including floral art, commercial displays, and garden landscaping. The company's performance has been rising ever since, and even during the epidemic, the growth momentum remained unabated, and in just a few years it became the leading brand in the floral soft furnishing market in Chongqing.