Exploring The Cold And Warm Trade In Yiwu: Traditional Foreign Trade Regions Restoring To 2019 Levels

"Our expectation for next year's Zhejiang (foreign trade) is to maintain the current national market share stability," Hu Zhenfang, Deputy Director of the Zhejiang Provincial Free Trade Office, told Caixin News Agency reporters when asked about the development goals for foreign trade next year.

Under the overall pressure of foreign trade, the achievement of the above goals depends on the coordinated efforts of various links in the foreign trade industry. According to data from the National Bureau of Statistics, the total import and export value of China in the first 11 months of this year was 37.96 trillion yuan, which is the same as the same period last year. During the same period, Zhejiang's total import and export value was 4.50 trillion yuan, a year-on-year increase of 4.4%, accounting for 11.8% of the national market share and ranking third in scale in the country.

Recently, A journalist from Caixin News Agency visits well-known foreign trade indicators Yiwu, known as Yiwu, has learned that the recovery speed of various links in the industrial chain varies. Overall, traditional foreign trade has recovered relatively quickly, and the main business data of the International Trade City has basically recovered to the level of 2019. However, cross-border e-commerce still faces significant pressure, and live streaming or new opportunities for cross-border e-commerce to emerge from the trough. In this context, industry chain personnel are mostly cautious about the prospects of foreign trade next year, and relevant responsible persons have replied that growth targets have not been set yet, and small and medium-sized enterprises have not yet set growth targets The merchant stated that it is "difficult to say" and "we currently cannot see the order situation for next year".

Traditional foreign trade recovery signals are strong
As the world's largest wholesale market for small commodities, the International Trade City under the Small Commodity City (600415. SH) is a core part of Yiwu's foreign trade industry, with a total of 5 districts and a gathering of approximately 75000 small and medium-sized merchants.

On the afternoon of the 14th, the reporter visited and felt the popularity of the commercial city on site. The large screen above the entrance scrolled and played "Yiwu China Small Commodity Index". According to the analysis of the Small Commodity Index website, the price index slightly declined in the second week of December, and offline transactions were hot, driving up the on exchange trading price index and export trading price index. The popularity of military coats has brought about a sales boom, driving the production of related clothing accessories and accessories. In addition, products such as skincare and beauty products, hygiene and cleaning daily necessities, etc. have also been selling well on the market.

Shuttling through the first district of the International Trade City, the reporter saw merchants briskly walking between stores, negotiating business, and many merchants in the stores were busy receiving customers and taking inventory of goods.

The reporter randomly visited 8 merchants and learned that their performance has increased year-on-year this year. "We have been working in the commercial city for decades, and this year is definitely better than last year, mainly relying on orders from old customers," said one home decoration shop owner. Another shop owner who specializes in exporting lighting fixtures revealed that this year's performance is expected to increase by 30% -40% year-on-year, and demand in various overseas markets has rebounded. However, when it comes to whether the performance has recovered to the level of 2019, many merchants have hinted that "there is still a way to go". " . As for the expected market situation for next year, merchants are cautious in their words and often reply with "unclear", "difficult to explain", and "hope it will get better and better".

It is reported that the 8 interviewed merchants are all traditional foreign trade merchants, mainly responsible for coordinating with overseas merchants to complete orders. The subsequent production and logistics warehousing are all handled by factories and foreign trade companies. In addition, they will also rely on the small commodity city to build the Chinagoods platform to expand online business, which is also the mainstream foreign trade model of the commercial city.

The performance of commercial cities located upstream of merchants is more impressive. Chen Zhixing, Deputy General Manager of Mall Group, stated in an interview that "from January 1st this year

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