9.9 Yuan Amaryllis, Practitioners Should Be How To Deal With?

In recent years, Amaryllis with high value, good meaning, many varieties, long flowering period, easy to maintain, wide range of applications, easy to transport and many other advantages, jumped into the domestic "net red" flowers.

However, with the increase of practitioners, Amaryllis industry is also more and more involution, such as the diameter of 7 to 8 cm imported seed balls, the previous price of 35 yuan to 40 yuan, last autumn the price fell rapidly to 9.9 yuan, 19.9 yuan, many practitioners said, "into the cost of blood fight stage".

Zhu Dinghong price drop, mainly affected by two major factors.

First, Amaryllis first "fire" in the e-commerce. Low-priced promotions, high-priced speculation is a lot of "e-commerce" common means, price transparency is an important advantage. Amaryllis mainly rely on e-commerce channel sales, its price in the fierce e-commerce competition is bound to be repeatedly lowered.

Secondly, from November to December every year, is the concentrated arrival time of imported Cinnabar, practitioners need a lot of money to buy Amaryllis, can only suppress the price of inventory to return to the capital, further causing the price to fall.

A large number of 9.9 yuan Amaryllis on the market, not only disrupts the product price system, but also discourages practitioners from introducing rare varieties and independently selecting and breeding new varieties.

In the face of this dilemma, how can Amaryllis practitioners reject the price involution and let the industry develop healthily?

Firstly, through introduction and self-breeding, to form varietal advantages and improve the core competitiveness of products.

Practitioners should pay close attention to market changes, understand the changing trend of consumer demand, and adjust product strategies in a timely manner. The price of a single seed ball sells for hundreds of yuan.

Second, rich application scenarios. In addition to the home gardening market, Amaryllis in the park, the sea of flowers, fresh cut flowers, potted flowers and other aspects of the application of the growing demand. 2024 Spring Festival, Beijing major flower markets in the Zhu Dinghong potted flowers is quite hot, part of the price of up to a few hundred thousands of yuan, the purchase of the people are still a steady stream of people.

Amaryllis products can be divided into bare balls, wax-sealed balls, planting sets and germinated potted plants according to the form of sales. Practitioners should actively understand the market demand, enrich and optimise the product form, such as injecting more creative elements into the wax ball.

Third, expand sales channels. Promote the organic combination of online and offline channels. In addition to e-commerce, flower shows, flower markets and other channels, expand the terminal retailer groups, such as florists and supermarkets. In addition, in addition to selling Amaryllis, we can also provide related value-added services, such as horticultural consulting, planting guidance, etc., to increase the added-value experience for consumers and enhance customer stickiness.